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A Series Artwork Bleed Body Bond C4, C5, C6, C7 Carriage Centred Colour Proof Cross Fold Die Cutter Dot Duplex File Layout Finishing Gatefold Grammage Guillotine Gutter House Style Inkjet Insert Justify Laminate Lay Down Lower Case Make Ready OCR Offline Finishing Overprint Overs Pantone Perforating Plate PMS Print Run Proof Repro Retouching Reverse Out Sheet Simplex Spot Colour Tone Trapping Typeface Typesetting URL Upper/Lower Case Vignette White Space Z Fold |
International ISO range of paper sizes reducing from A0 to A6 by folding in half each time. 'C' sizes are used for corresponding envelopes. Material in it's final layout, such as type, and illustrations, assembled in preparation for printing. This refers to the printing that extends beyond the edge of the page. The bleed allowance beyond the trimmed size is usually 3mm. Type matter (text) filling the areas below the headline. The main body of the text Type of lightweight paper weighing 80gsm or less used for general printing. Envelopes with dimensions specifically to contain flat sheets of equivalent 'A' size paper e.g. C4 envelope holds flat A4 sheet. N.B. Envelope is larger than sheet. Another word for delivery, e.g. carriage costs. Type which lies central across the width of a page or column Full colour copy of page for final checking before printing stage. Folds which are at right angles to the direction of the feed of paper through the machine. A cutter which is specially shaped to punch out paper or card into irregular shapes. The individual element of print from which a half tone reproduction is made up, e.g. the dots which make up newsprint. Definition is measured in dots per inch or DPI. Printing on both sides in computer printing. The structure and arrangement of data lying within a file (including the data's size and sequence). The process between printing and completion (i.e. binding, stitching and folding). A fold that folds in towards the centre which, when opened provides a gate effect. Weight of paper expressed as grammes per square metre. A machine which cuts paper by means of a sharp blade descending onto a flat surface. A margin in a book or on a sheet used for binding, punching etc. Design or copy which is a distinctive production of the company who produced it. A type of printing process. Tiny ink droplets are sprayed from a jet. This process is of a lower quality than laser printing, but can be carried out at a high speed. Loose or bound-in promotion within a magazine, newspaper, or other publication. To insert items into a mail pack. Typesetting aligned to margins as justified left and right. The application of film, usually by heat welding to a card or other paper materials to give a durable, cleanable shiny surface on printing products. Impose artwork ready for printing. Type consists of upper and lower case letters. Upper case describes the capitals, lower case the remainder. The preparation time in setting up a print or other machine before actual production can get underway. Optical Character Recognition. The interpretation of characters by a computer which scans the text and stores or reads or translates data. Process of bursting, trimming, gluing and folding after printing to produce the final size and shape of a promotional piece. Offline means that this is a separate process to the printing process. To run a previously printed piece through the printing presses a second time in order to add further material in required positions. Any unused material left once a job has been finished. Often print is ordered plus overs to allow for spoilage while printing. A brand name of an international colour matching system for printing/ art products, which has a common usage. The process of punching holes into paper or card, either as a code or to facilitate tearing off a part. In lithographic printing an image is etched onto metal (or plastic) plates and wrapped around a cylinder to which ink and water is then applied to produce a printer image. A pantone colour-matching system that enables an exact identification and matching system for printing. A portable Document Format developed by Adobe, which has a fixed file format. It holds a document with the content and presentation features fixed, thereby retaining all the features and style of the document as they were intended to be viewed. It makes transportation of documents more effective in appearing in the original style on all systems. Viewing a PDF requires an Adobe Acrobat Reader, which can be downloaded free from Adobe systems. The number of copies printed or the process of printing a particular job. A trial printed sheet or copy, made before the production run, for the purpose of checking. Pre-press camera work, scanning and film make up (short for 'reproduction') Correcting, improving or altering a photographic print or transparency before reproduction. Type printing white out of another colour, or any other light colour out of a dark surround. The flat size of cut paper for printing, before it is folded and cut or trimmed. A laser printing term meaning printed on one side only. Duplex is the term for printing on both sides. Single additional colour printed in a block working. Colour variation or shades of grey as in a photograph. Reproduction house term for the way in which ink is controlled on overlapping areas of colour. A specifically designated style of type, e.g. Helvetica, Times, etc. The assembly of printing text and line matter by means of hand picking, keyboarding and/or casting or photo setting. Unique Resource Locator- The location and access method of a resource on the internet, often as a web address. It identifies a particular internet resource- for example a web page, a library catalogue, an image, or a text file. It has three main parts: the http bit; the location on the internet of the machine which holds the resource; where in the machine to find it. Typographical terms used to distinguish between CAPITAL LETTERS (upper) and normal letters (lower). Half-tone fading out around it's edges. The blank area without illustration or type around an advertisement or printed item. Also called 'air'. A fold that resembles the letter Z. To make a Z fold paper is folded into three equal parts, so that the central third forms the 'diagonal' in the letter Z. Also known as a zigzag fold. |
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